With the advent of Internet TV and Internet Satellite stations, many have taken the opportunity to start their own channels. If you have lived in the UK, you are already familiar with Sky and Sky+. Start your own TV channel on Sky provides you with all the information you need to start your very own channel.

Starting your own channel is not an easy task. You’ll need to have a clear idea why you are launching your channel and who your target audience will be.This guide teaches you how to:

• Investigate different business models
• Work out your target audience and how best to reach them
• Ask the right questions to the technology providers
• Launch your channel like a pro
• Go “on-air” in the most cost-effective and flexible manner
• Gain advertisers for your TV channel
• Manage subscriptions for your premium services
• Set up PPV events on your own TV channel and more

If you have dreamed about launching your own channel, you’ll learn everything you need to know to get started quickly with this guide. And you can apply the concept in this guide to sites such as YouTube as well.

Verdict: B+. as someone who’s new to this business, I found the information in this book to be refreshing. Learning how to run you channel as a business is something many struggle with, so the coverage of this topic was a big plus.